If you're trying to make content that will be shared in social media, you could do worse than appealing to your audience's emotions. Sure, sometimes it's transparent, but tell that to Disney! Keep reading for a few ideas on how to reach your reader's heart. […]

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With stories of Yahoo's next possible move emerging almost weekly, it's hard to know what to take seriously. The latest news states that the beleaguered search company is thinking about selling its interests in Alibaba and Yahoo Japan. […]

The likelihood of the United States government investigating Google for anti-trust violations increased today as senators Herb Kohl and Mike Lee called on the Federal Trade Commission to look into certain alleged practices. Specifically, they believe that Google favors its own services in its search results. […]

If you're trying to get visitors to engage with your site's content and share it, it helps to create the kind of content with which they'll want to interact. That's not easy, but if you start with the right idea, and put yourself in your readers' shoes, you'll be surprised as how popular your site could become. […]

Ever since their inception, search engines have sought to deliver better and better results to their users. Just a few years ago, they started defining “better” as “more personalized.” With social sites gaining prominence, how long will it be before search engines incorporate your specific social profile into your search results? […]

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This is the second part in a series on different kinds of content you can write for your website to attract social media links. There are no guarantees that your content will go viral, of course, but if it's well-written and appeals to your visitors' passions, you have a better shot at it. […]

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What could be more awesome than a voice-activated search engine that knows where you are and tells you where you can find what you're looking for? This is why Apple's Siri has caught on. Unfortunately for Apple, this means that any quirks in the system – even ones that aren't Apple's fault – quickly receive the glare of the press. […]

As a site owner, you understand the importance of quality content. It's what helps to get you to the top of the search engine results pages. You don't need to write all of your own content to accomplish this – but don't think that means you'll get out of working for it. […]

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